Sharing a Corporate Personality - Companies cannot connect with customers in a meaningful and emotional way without having a personality. As more organizations realize this fact, we will continue to see more "corporate bloggers" and more touch-points for customers to interact with the true personality of a brand.

"Content-casting" - Putting content online, and then trying to spread the word about it is “old-school.” New-school is content-casting, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way.

Social Media Optimization - SMO has rapidly blossomed into a movement in the online marketing industry worldwide. Primarily driven by the search-marketing industry, SMO will continue to get broader use from web-marketers.

"Newest Ideas in Web-marketing…"

Human-Filtered Search - One of the effects of the personal-media revolution is an exponential increase in the amount of content online. This will continue to lead online users to search beyond the algorithm for new ways of finding information. A key method for this is "human-filtered search," where people sort content on the web, creating their own groupings and sharing that with others.

Online Identity Shifting - If you add the success of Facebook, Myspace, Vox, Second Life, LinkedIn and Flickr together - you would come to a single conclusion: - having and sharing your identity online is hot right now.

This is a phenomenon of having an extension of your personality online to share with friends, family and colleagues.

With the number of web-presences we can now create - from photos and videos, to full podcast programs about our lives, -- the appeal of sharing this with those you care about will continue to represent a force in driving more people towards social media.

Within these online representations of self, -- brands and products will continue to play a large role.

People will talk about products they like and don't like - they will share brand experiences, and they will even become brand ambassadors for products and services they care about.

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