This entry was posted on Wednesday, December 26th, 2007 at 5:57 pm and is filed under "Social Marketing". You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
The search engine marketing arena is buzzing with discussions on the importance of “social media”, i.e. sites where USERS are the main contributors to content generation.
These include:
Shared bookmarks and web pages (“Del.icio.us”, “Shadows”, “Furl”),
Tag engines, tagging and searching blogs and RSS feeds (“Technorati”, “Bloglines”), -
Collaborative directories (“ODP”, “Prefound”, “Zimbio” and “Wikipedia”),
Personalized verticals (“Google Custom Search”, “Eurekster”, “Rollyo”),
Collaborative harvesters (“Digg”, “Propeller” and “Reddit”) and social Q&A sites (“Yahoo Answers”, “Answerbag”).
In addition, there are increasingly popular video-sharing sites “YouTube” and sites that give users a personalized space on the Web with a blog, photo sharing etc.
Pandia has several articles covering social media and social search, but there are also sites out there dedicated to social media. Here are 3 of the best:
(Mashable is not as technology-oriented as Read/Write. The main focus is on social networks like Myspace, Facebook, YouTube, Bebo and Xanga).
The news coverage is extensive, and the blog is a must read for anyone interested in the future of the Social Web. The articles are well written and the blog is updated daily. Mashable wants to be a social network in its own right. Hence there is also a “Mashable Community” where you can make comments, add friends, upload photos.
By the way, there is also a “Grid” you can use to find Mashable friends on other social networks. Actually, you don’t have to be a member to make use of the grid. It functions well as a repository.
CenterNetworks say their site’s mission is to help industry professionals learn more about topics like social networking, Web 2.0, and social media.
Note the term “industry professionals.” This site has a stronger focus on industry development than some of the others mentioned here. That being said, anyone being interested in the Social Web will find articles and news of interest here.