This entry was posted on Tuesday, December 18th, 2007 at 9:04 am and is filed under 7 - Usability/Analysis. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
The idea is that, — concerning your website… there’s a USER-CENTERED way of doing it. The actual web-user should be considered throughout the website design process. Usability should not be an afterthought. Testing and fixing a website after it has been built is inefficient and unlikely to produce good results. The best approach to take is to consider “usability” to be the driving force of your site.
The benefits of planning usability into your project are:
- Increased end-user satisfaction
- Increased end-user productivity, success, and completion
- Reduced long-term development costs (costs incurred from fixing poorly designed products)
- Reduced training and support costs
- Return business to improve your competitiveness
Put the information to use. Formulate a goal. For example, encourage visitors to stay longer by increasing overall site stickiness. Benchmark your statistics, implement your change and compare traffic over a given period.
This is the feedback process that we recommend:
1. study your statistics
2. formulate a strategy
3. implement your change
4. measure the effects of your change
5. start again at step 1
The process is ongoing and continuous.