Archive for the 'Going Mobile' Category
12.15.2007
Going Mobile on the Web
Mobile Web may be THE big story of 2007/2008 – It already IS a big story in China, Korea and Japan. The US and other “behind the times” places like New Zealand and Australia, are going to catch up. Online/offline mobile technologies like SmartPox may become more popular in the West (they already are in Asia).
- Mobile is trending to be a bigger development and advertising platform in ‘07/’08 (jajah mobile etc.)
- Also watchthe emerging Webphone market - for example Apple’s iPhone and Google’s Gphone.
Here are 10 specific trends for mobile Web:
- Flat fees will become more affordable.
- More user-generated content will become available to the phone; opening the way for mobile users to start using new web/mobile 2.0 services on their phones, (podcasting, RSS feeds, user-generated content)
- Big Media Youth Networks going mobile - MySpace, YouTube, MTV and many more players will resolutely go mobile; - allowing users to upload pictures, videos and create/consume content straight from their mobile phones. And to share with friends (including mobile forwarding functionality).
- Mobile search - the big players will start positioning seriously in the mobile market.
- Mobile ads - the market is growing at a rapid pace (check out AdMob’s ad views, and ticker-box daily)
- QR codes will start to enter retail markets.
- Mobile image recognition will pop up in mixed marketing campaigns.
- Cell Phone memory card swapping - to exchange music/video files.
- Multiple network download hotspots become available in urban zones - enabling ‘on the spot’ mobile download and internet access possibilities via WiFi / WiMax / BlueTooth / NFC / etc…
- Rise of ’smart client’ solutions, for convergence of content and application functionality on mobile devices in general.
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