The NewVista News

Tip #1:
Images Have Been Blocked - Outlook and other email readers now default to not pulling in the images.

Tip #2:
Remember the Preview Pane - Most of the online population read entire emails in the preview pane without opening them up to full screen. - This means you have to put the core value of your message and proposition in the first couple of inches of your email.

Tip #3:
Keep the Message Focused - Put only one offer or concept into a single ad or solo email.

Tip #4:
Loss-Leader White Papers & Webinars - The Internet is all about information. Viewers turn to it to learn something they don’t already know. Therefore, viewers are attracted to PDFs and Webinars on a particular subject.

Tip #5:
Avoid Landing Page Disconnect - Don’t use one landing-page that fits all outbound messages.

Tip #6:
Go Beyond Click-throughs - As PPC (Pay-Per-Click) marketers know, some keyword phrases will draw more click-throughs, but fewer conversions, — while other keyword phrases will draw fewer clicks but higher conversion rates. - For instance, you can offer a shot at winning a tee shirt; But if you’re selling a food-automation system, how many of those people who clicked are really going to be qualified?

Tip #7:
Don’t Hammer, But Don’t Beat Around the Bush — Don’t bludgeon with a sales pitch; but, don’t fail to get around to the point either. Viewers DO like relevant pitches. The key word is “relevant”. It’s been correctly said, “An irrelevant pitch is junk mail. A relevant pitch is a good deal.”

Tip #8:
Email Yourself — Put your creative email into the environment in which it will run. How does it look?  Does it pop? Does it get lost? If you’re scrolling and skimming, as many do, would YOU stop and read your own email?

Tip #9:
Get Help From Your Competitors — See what your competitors are doing. What email channels are they employing?  Do they have their own newsletters? How do they get new subscribers?

Tip #10:
Make New Rules - Look for opportunities your competitors have overlooked. It may be an oversight, or a personal preference that causes them to overlook an opportunity loaded with prospects.

Tip #11:
Learn Your Venue — Be careful where you allow your brand and offer to appear. Where is the best place to get new subscribers?  Where is the best place to get inbound links?  What do other testimonials say? What’s your competitor’s Alexa-rating?