The NewVista News

It doesn’t matter if your business is online or off, “permission-based” email marketing - DONE CORRECTLY - can save you money, drive traffic to your website, build customer loyalty, increase brand awareness, create sales, and increase your profits. 

Again… DONE CORRECTLY, it is a highly effective method of promoting your business. 

Put another way, DONE IN-CORRECTLY, it’s not just lost sales and revenue - your business reputation is on the line. 

1. Email IS Popular – It’s consistently rated as the most popular and most used application on the internet.  It’s the preferred primary means of business communication (ahead of telephone and postal mail). 

• 42% of business users check their business email while on holiday.

• 53% of business users check their email six or more times during the working day.

• 34% of internet users check their email continuously throughout the day.

• 96% of internet users’ main reason for being online is email. There are over 450 million email boxes worldwide, with the number rapidly increasing.     

Email marketing will become a $10.4 billion business by 2009. (Source: Forrester Research, and Jupiter Communications) 

2. Save Time and Money - No printing, no postage, no mail-house charges. Traditional direct mail costs between $1 and $3 per recipient and can take over a month to complete. With email, the cost can be reduced to pennies per recipient and completed in hours. 

3. Increased Sales  - It’s not unusual for email campaigns to get 5%-15% response rates. The response rate of opt-in email is 50 times greater than banner ads and 5 times greater than direct mail. 

4. Instant Results – Minutes after sending out your email campaign you can start seeing responses and orders. And you can time your campaigns to arrive on the best day of the week or month for maximum response.  Instead of waiting weeks for responses and test results, you’ll have them in hours. 

5. Measurable Results – Email campaigns are fully trackable, with up-to-the minute statistics. You can easily test which message generates the best response and alter your campaign accordingly. 

6. Quick To Create – You can knock out an email in an hour or two as opposed to weeks in the “snail-mail” world.  In addition, you can even make money from your newsletter itself by selling ad space or by using a paid subscription model.

7. Personalization and Targeting  — Email allows your message to be personalized. Instead of “Dear Customer” you can address the recipient as “Dear Cecelia” and send offers targeted to their preferences.