The NewVista News

1. Send your newsletter at regular intervals. Your readers will appreciate its predictability.   

2. Your heading should be less than 50 characters. Make it engaging so readers will open the message.   

3. A lot of people read messages with preview panes - The first few paragraphs of your newsletter should convince the viewer to keep reading.   

4. Use a table-of-contents; or make the subjects clickable so it’s easy to navigate.   

5. Include a good balance of useful content and sales copy; say, 70% content (articles, tips, how-to advice, etc.) and MINIMAL sales copy.   

6. Include an “irresistible” special offer, discount or promotion. Give readers a reason to open your messages and make a purchase.
    
   
7. Keep it simple. Viewers have short attention spans. Newsletters should be easy to scan and read.   

8. Engage your viewer. Ask the viewer to submit feedback, respond to a survey question, or enter a contest.   

9. Give your newsletter “personality.” The tone of your newsletter should reflect your business.   

10. Make sure you’re compliant with the CAN-SPAM act by including a link to unsubscribe with every email you send. (Visit the FTC website for the latest compliance laws.)   

11. Include contact information, i.e., a physical address, website and phone number.   

12. Don’t use your home address. Invest in a post office box - give your business professionalism.   

13. Invite subscribers to forward to a friend.   

14. Include regular columns. Make your newsletter predictable by including the same type of information in each edition.   

15. Include a note from the company “Prez” — This adds a personal element that readers will appreciate.   

16. Minimize the use of photos and images. Images can make a newsletter difficult to download.   

17. Edit your newsletter for grammar and punctuation. One or two typos are forgivable, – too many will lose credibility.   

18. Use high-contrast colors that are easy to read. Dark letters on light backgrounds are the best.   

19. Choose a font that’s easy to read. There’s nothing worse than straining to read a newsletter.   

20. Ask recipients for feedback. Your newsletter can only get better if you listen to your readers.   

21. Keep it simple. Long newsletters are tedius. If you have that much to say, put it on your blog.   

22. Respect your mailing list. Don’t send a lot of messages. You will exhaust your list and end up with a bunch unsubscribe requests.   

23. Give readers a reason to look forward to your newsletter. Why do they want to read it? How can you make it better? Ask yourself about the newsletters you like to read and why? 
    

These answers will help you develop a welcomed publication.