The NewVista News

In the next decade, the U.S. Hispanic market will be a $1.5 trillion market. One in four Americans will consider themselves of Hispanic/Latino origin. It is a market that is rapidly growing and loyal to companies that understand the Hispanic consumer and provide relevant quality products and services. 

• The number of Hispanic-owned businesses in the U.S. is expected to grow 55% in the next six years to 3.2 million, with total revenues expected to increase 70% to more than $465 billion.  

• More than a quarter of Hispanics (27%) identify themselves as “distance buyers” who purchase items from catalogs, telemarketing calls and online. Four in 10 Hispanic buyers (41%) prefer mailings in English, while 32% prefer Spanish. 

• Hispanic buying power is expected to climb to $992 billion by 2009 from $686.6 billion in 2004. 

• Of all ethnic groups, Hispanics frequent the mall the most (10.1 times per three-week period) and stay the longest (91.5 minutes). 

• By the year 2020 the Hispanic population is projected to reach 53 million, with buying power projected to surpass the $1 trillion mark by the year 2010. 

• Hispanics (15.2%) are more likely than non-Hispanic Whites (10.8%) to be entrepreneurs. 

• By 2010, nearly one person out of every six living in the U.S. will be of Hispanic origin.